Based in Alfreton, Derbyshire a comparison service website has received £9,000 in R&D tax credits for a first claim that covers two years. The product is a comparison site for coach hire companies to showcase their business online and increase their online presence, especially as some operators did not have websites of their own.

R&D, along with previous experience and knowledge of the coach hire industry, has enabled the owner to create this niche in marketing and advertising for coach hire companies. The idea was unique as suppliers could have direct contact with customers; also, the customers would know exactly what they were booking.

Research and development was carried out as a massive amount of innovation and unique code was needed to power the database engine which automates much of the processes involved. Future development will increase the level of functionality and service on offer.