A trade association receives £32,000 in R&D tax credits for a first claim covering two years. The trade body represents the promotional merchandise industry and is dedicated to promoting best practice in sourcing, manufacturing, branding and distribution.

Research and development is carried out as the team constantly evaluate different methods of education delivery, including online learning, classroom learning, on-the-job experiences, quizzes, articles, white papers, books, videos, peer-to-peer learning and more. Software development requires immense R&D to create personalised and bespoke experiences for members.