Project Info

oXyFire Media Creative is an innovative video production company who have successfully been awarded R&D tax credits through the service of randd uk. With the aim of rewarding innovation, randd uk submit R&D tax credit claims to HMRC on behalf of UK businesses that are undergoing qualifying research and development activities.

Based in Sheffield, oXyFire Media Creative (oXyFire) is an award winning creative video production company established by Jay Rozanski (Creative Director) and Jenny Alsina (Operations Director). oXyFire produce outstanding broadcast, commercial and corporate films for a wide range of sectors from education and re-learning to communications and marketing. Servicing high profile clients such as Tesco, The Car People, Chester Zoo, Sheffield Hallam and more, the team have received glowing reviews. For example, Alex Bairstow, Operations Manager at HEPP&Co said:

“[oXyFire] have totally exceeded my expectations. I am really proud of them. I showed the compilation film to 100 colleagues… the feedback was really something. The film(s) received a round of applause!”

The small team of experienced Engineers, Editors and Directors collaborate to produce innovative videos that fulfil and exceed client expectations. Michelle Allen, Creative Director at Allen Creative said:

“Working with oXyFire on our Digital Menu case study film was the obvious choice for us. We’d worked with them on previous projects and they’d helped us achieve amazing results for our clients. The oXyFire team were so easy to work with, like an extension of our own team… I would highly recommend them.”

With repeat customers, oXyFire ensure client satisfaction through adopting a contemporary approach to content planning, concept development, production and distribution with integrated measurable results. To find out more about oXyFire’s service, please visit the company website.

In a crowded marketplace, the company constantly innovate their production and broadcasting methods to stand out from competitors. As innovators in the industry, oXyFire experiment with linking hardware and software to produce completely new ways of generating output. The introduction of superfast broadband opened the opportunity to explore the internet as a mechanism for broadcast, rather than traditional methods. This would enable the possibility of streaming content live and producing high quality coverage whilst reducing traditional studio expenditure.

oXyFire were one of the first companies to research filming content through iPhones and linking the output through hardware. This enabled the team to visually extend the images by adding graphics in real-time. Ahead of major production houses such as the BBC, oXyFire utilised platforms like Skype and Google Hangouts to incorporate studio guests from anywhere in the world. Using trial & error and experimentation, the team have developed a compact mobile media production package that is completely unique and innovative.

This technology benefits clients, as oXyFire are able to achieve creative ideas and concepts that cannot be supported by conventional filming and broadcasting techniques. More sophisticated outcomes are able to be achieved on a comparatively lower client budget because the technology is easy to transport, reduces a traditionally large film crew and offers low cost production with the extra ability of live broadcasts.

Praised in the industry, oXyFire’s innovation has attracted multiple accolades as the company were independently nominated and won the award for ‘Best for Bespoke Audio Visual System Design’ at the 2015 Technology Innovator Awards. The team also won a European Excellence Award in the same year, highlighting their commitment to innovation. This combination of different technology is constantly evolving to meet the needs of their clients. Therefore research and development work is continually carried out which is eligible for the R&D tax credits scheme. oXyFire first heard about claiming R&D tax credits with randd uk in 2015 through a contact at the Sheffield Chamber of Commerce who were advising methods to grow the business.

Released in 2000, the R&D tax credits scheme is a UK government incentive to boost the economy by rewarding innovation. Now that Brexit is looming, it is more important than ever for UK companies to progress through research & development to combat competition from overseas. Although initially sceptical about making a claim, Jay and Jenny at oXyFire explained, “it sounded too good to be true, but once we met with one of randd uk’s colleagues, we understood the process and were made to feel very at ease with everything.”

randd uk have developed a simple process to optimise R&D tax credit claims whilst minimising the amount of time required by the client. An initial chat with our technical experts will quickly determine whether a business is eligible; with in-depth knowledge of the scheme, randd uk only progress claims that will be accepted by HMRC and have a 100% success rate.


“[It is] Extremely easy to work with randd uk. Friendly, open, honest, professional.”

Jay Rozanski & Jenny Alsina, Directors at oXyFire Media Creative


Since inception in 2008, randd uk have awarded clients across the UK with close to £100 million, a figure that is growing rapidly. With a 100% success rate, randd uk specialise in R&D tax credits and achieve an average first Reality Cheque for over £50,000. Like business owners nationwide, Jay & Jenny were thrilled to learn the amount for their first successful claim: “Our jaws dropped, we looked at each other and were beaming with excitement. I still remember the day, what a fantastic feeling that was!”

R&D tax credits claims have enabled oXyFire to expand areas of the business. Without this government incentive, the company would not have the capital to invest in new technology, ideas, and manpower. To business owners who may be hesitant about submitting a claim, Jay & Jenny advise to “just go for it, nothing to lose and everything to gain. Just do it!” When asked about their experience of working with randd uk to claim R&D tax credits, they replied: “Simply the best!”

Could you be next to receive a great Reality Cheque? Get in touch with randd uk by calling 01332 477 070 or email Read more case studies of UK businesses like oXyFire Media Creative on our ‘Clients Stories’ page of the website.


Please contact Sam Warburton (Head of Marketing) at for all press related enquiries, including information about how to receive a free case study for your business.


oXyFire Media Creative

R&D tax credits benefits:

  • Continue technology innovation
  • Accept more challenging projects
  • Gain industry recognition

Company website:

[us_testimonial author=”Jay Rozanski & Jenny Alsina” company=”Directors”][It is] Extremely easy to work with randd uk. Friendly, open, honest, professional.[/us_testimonial]

Get in touch today!

Call randd uk on 01332 477 070 to find out how your business can benefit from R&D tax credits.